Tootie Pie Partners with Kraft Foods

U.S.A., July 15, 2010 -- Tootie Pie Company, a baker and seller of handmade pies, has entered into a partnership with Kraft Foods to co-market Tootie Pie with Kraft's Cool Whip.

Tootie Pie said the deal was made possible through a mutual agreement in partnership with HEB Grocery Stores. Other terms of the deal were not disclosed.

Don Merrill, president and CEO of Kraft Foods, said: "There is probably no more recognizable, high-quality food brand than Kraft Foods. We are proud and excited that Kraft recognizes the value of having its Cool Whip product featured alongside Tootie Pie.

"Experience tells us that more in-store pie tastings result in significantly more Tootie Pie sales. Once customers taste Tootie Pie, they are hooked. HEB wants to grow Tootie Pie sales dramatically and brought Kraft to the table in a three-way partnership that will drive consumers to the frozen food section during peak times of the year."