Breyers Intros YoCrunch Fruit Parfait

Boulder, Colo., July 8, 2010 -- Breyers Yogurt Company has announced the launch of YoCrunch Fruit Parfait.

"YoCrunch Fruit Parfait is a delicious and healthy parfait treat that is loaded with a thick visible layer of fruit, smooth and creamy vanilla lowfat yogurt, and a separate topping of premium crunchy granola that can be mixed in to ensure the perfect crunch in every bite," Breyers noted. "YoCrunch Fruit Parfait is kind to the waistline with just 120 calories per serving."

The yogurt category has been experiencing rapid growth in recent years, due in large part to a greater focus on healthier lifestyles. According to Mintel International, U.S. sales of yogurt and yogurt drinks grew 32% between 2004 and 2009 to reach $4.1 billion.

YoCrunch Fruit Parfait is available in three classic fruit flavors -- strawberry, blueberry and peach -- at a suggested retail price of $2.89 for each four-pack container.