Coca-Cola to Import Russian Kvass Fermented Beverage to the U.S.

New York, June 30, 2010 -- Kvass has been a Russian staple of refreshment for centuries, enjoyed by generations of Russians across the country. This beverage lands on the shores of America this month when Coca-Cola North America launches Krushka & Bochka Kvass in the New York City area.

Opening a bottle of Kvass releases a fragrant bouquet reminiscent of freshly baked bread cooling on a windowsill. Malty with a sweet finish and light sparkle,
"Kvass is truly a thirst quencher like no other," Coca-Cola noted. "Based on a traditional Russian recipe, Coca-Cola created and launched Krushka & Bochka Kvass in Russia in 2008. Since that time, Krushka & Bochka Kvass has become one of Russia’s best-selling brands in the fast-moving non-alcoholic fermented beverage category."

Kvass is fermented with high-quality rye and barley and flavored with natural sugar for a clean, sweet finish. Though made through a process like beer, Kvass’s fermentation is closely monitored to ensure the alcohol level falls within the Food and Drug Administration’s guidelines for a non-alcoholic beverage.

The 16.9-ounce embossed Kvass bottle design suggests freshly harvested stalks of wheat. Kvass will be available in single resealable bottles perfect for the on-the-go consumer.