Kraft Foods Succeeds in Acquiring Cadbury

Northfield, Ill., February 6, 2010 -- Kraft Foods announced on February 2 that it had acquired control of British confectionery giant Cadbury plc.

"The combination creates a global powerhouse in snacks, confectionery and quick meals with annual revenues of approximately $50 billion and sales in approximately 160 countries," Kraft noted.

Kraft said on February 5 that it would delist Cadbury shares, as it reached the acceptance threshold of 75 percent of Cadbury shareholders late on the previous day.

Cadbury revealed that the 20-day notification period had commenced, and that it expected London trading to end no earlier than March 8.

"The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals," said Irene Rosenfeld, Chairman and CEO.

"Together we have impressive global reach and an unrivalled portfolio of iconic brands, with tremendous growth potential. I warmly welcome Cadbury employees into the Kraft Foods family and look forward to meeting many of them in the days and weeks ahead. This combined company has a phenomenal future, and I firmly believe it will deliver outstanding returns to our shareholders."

Rosenfeld was scheduled to meet with UK business secretary Peter Mandelson to discuss how to retain as many British jobs as possible as a result of the acquisition.

As part of its winning proposal, Kraft offered Cadbury shareholders 500 pence cash and 0.1874 new Kraft shares for each share of Cadbury.

Kraft is confident that its acquisition of Cadbury will expand its visibility and sales in such developing countries as India.

"The Final Offer remains open," Kraft added. "Cadbury Securityholders who have not yet accepted the Offer are encouraged to do so without delay."

Further information, including the Final Offer Documents, is available at www.transactioninfo.com/kraftfoods.