Additech Partners with Gas Station TV to Enhance Offering to Fuel Retailers

Houston, Texas, October 14, 2009 -- Additech -- North America’s leading outsourced operator of at-the-pump interactive merchandising systems, and Gas Station TV (GSTV), North America’s leading digital television network at-the-pump, have announced a new partnership.

Through this partnership, Gas Station TV’s standard programming will now be available to qualifying retailers that install an Additech system. GSTV programming features ESPN sports, NBC News and Entertainment segments, local weather from AccuWeather, and informative advertising.

“Our turnkey merchandising systems enhance the fueling experience for consumers, while simultaneously generating an additional income stream for retailers (with no investment or operating headaches). And now, we are pleased to offer Gas Station TV’s at-the-pump programming to entertain and inform consumers, giving retailers one more reason to choose Additech,” said Andrew Austin, CEO of Additech.

Additech’s systems integrate with fuel dispensers and point-of-sale systems to offer a variety of products and services to consumers right at the pump. Now, GSTV enhances the fueling experience by providing engaging programming.

“Marketers are always looking for effective ways to reach consumers at locations where they can capture their attention. Advertising at the gas pump fits that description perfectly. It engages consumers while they fill up, which makes the fuel island an ideal location for news and advertising,” said David Leider, CEO of GSTV. “The synergies between our two companies create an excellent opportunity for gas retailers to further engage and create repeat, loyal customers.”

Additech, Inc., headquartered in Houston, Texas, is the leading outsourced operator of at-the-pump interactive merchandising systems in North America. Additech’s patented systems, installed on over 4,000 fueling positions, enable fuel retailers to merchandise a variety of products and services to consumers right at the gas pump.

The company’s technology seamlessly integrates with fuel dispensers and point-of-sale systems to offer retailers a complete merchandising solution. Additech offers its solutions to fuel retailers on a turnkey services basis, meaning that Additech manufactures, installs, operates, and maintains its equipment on behalf of fuel retailers. Retailers receive a share of Additech’s revenues, without having to make a capital investment while Additech is responsible for operating and maintaining the systems.

For more information about Additech and its retailer programs visit http://www.additech.com.