Featured Headlines

Kraft Foods Succeeds in Acquiring Cadbury

Northfield, Ill., February 6, 2010 -- Kraft Foods announced on February 2 that it had acquired control of British confectionery giant Cadbury plc. "The combination creates a global powerhouse in snacks, confectionery and quick meals with annual revenues of approximately $50 billion and sales in approximately 160 countries," Kraft noted. Kraft said on February 5 that it would delist Cadbury shares, as it reached the acceptance threshold of 75 percent of Cadbury shareholders late on the previous day. Cadbury revealed... [view full]

SNICKERS Kicks Off New Advertising Campaign at Super Bowl XLIV

Hackettstown, N.J., February 6, 2010 -- Mars Chocolate North America has announced that its SNICKERS Brand "will satisfy fans' hunger for a laugh" with its new advertising campaign that debuts during the first commercial break of Super Bowl XLIV. The first spot of the campaign, called "Game," features recent Screen Actors Guild Life Achievement Award winner Betty White and acting icon Abe Vigoda. The spot proves that "you're not you when you're hungry," and reminds consumers that SNICKERS continues to satisfy... [view full]

Vita Coco Coconut Water 'Poised for Major Growth' in 2010; Madonna is Among High-Profile Investors

New York, February 6, 2010 -- Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., has announced a group of high-profile new investors into the five-year old, New York-based beverage company. With over 60% share of the coconut water market and annual revenues more than doubling in 2009 from the previous year, "Vita Coco is headed to record sales in 2010 and beyond," the company noted. It was officially confirmed... [view full]

Anheuser-Busch's SELECT 55 Beer Launches Nationwide

St. Louis, Mo., February 6, 2010 -- Following its success in test markets, SELECT 55 -- "the lightest beer in the world," according to brewer Anheuser-Busch -- has been launched nationwide, "answering a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles." Hitting store shelves across the country as the football season draws to its dramatic close, SELECT 55 will receive a boost in initial awareness when it airs its first... [view full]

KRAFT Singles and Disney ABC Will Award America's 'Single Best Town' With Ultimate Block Party

Glenview, Ill., January 28, 2010 -- "America's favorite brand of American cheese" -- KRAFT Singles -- has partnered with Disney ABC to discover America's "Single Best Town," inviting people across the country to share the single best thing about their town. From a unique monument to a charming local festival, KRAFT Singles is searching for the one-of-a-kind features that make America's towns special and uniquely American. This spring, America's winning "Single Best Town" will enjoy an unforgettable block party featuring country... [view full]

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