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| Seattle, Wash., January 27, 2012 -- At the end of 2011, just two months after the launch, Starbucks Coffee Company shipped more than 100 million K-Cup packs and achieved a weighted All Commodity Volume distribution across all channels of approximately 71 percent.
“Thus far, we’ve reached 11 percent dollar share in the premium single cup segment with Starbucks Coffee K-Cup Packs,” said Jeff Hansberry, president, Channel Development for Starbucks. “Our focus with the initial launch has been on Keurig Single Cup... [view full] |
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| Purchase, N.Y., January 26, 2012 -- PepsiCo has announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.
The company has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years. PepsiCo has manufactured and distributed Brisk and Starbucks RTD beverages through successful joint venture partnerships with... [view full] |
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| Farmington, Mich., January 26, 2012 -- Living Essentials, LLC announced that its 5-hour ENERGY brand will sponsor professional golfer Jim Furyk for three years beginning with the 2012 season.
Under terms of the agreement, Furyk will wear a 5-hour ENERGY branded cap during tournaments for all three years, and a 5-hour ENERGY branded shirt for the first year.
"5-hour ENERGY is a product I have used for over a year now," said Furyk. "I'm excited to represent a product that I really... [view full] |
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| Northbrook, Ill., January 26, 2012 -- Circle K Stores, Inc. will now offer the revolutionary new FIN Electronic Cigarette in each of the convenience store chain's eight regions. Circle K Stores will sell the disposable FIN Electronic Cigarettes, which are equivalent to more than 2 packs of traditional cigarettes.
Additionally, Circle K will carry rechargeable FIN Electronic Cigarettes and accessories. FIN Electronic Cigarettes are manufactured by Finiti Branding Group, LLC.
FIN Electronic Cigarettes will begin an aggressive... [view full] |
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| Akureyri, Iceland, January 26, 2012 -- Einstök Ölgerd, an Icelandic craft brewery, has announced that the first shipment of its unique ales has landed in the United States. Initially, an Icelandic White Ale, Pale Ale and Toasted Porter will be distributed in California in a partnership with Wine Warehouse, one of the largest distributors in
Located just 60 miles (100 km) south of the Arctic Circle, Einstök -- which means “unique” or “distinctive” in Icelandic -- starts its process with... [view full] |
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| | | | Dallas, January 26, 2012 -- 7-Eleven, Inc. announced that it has completed the transaction with ExxonMobil to acquire retail interests in 51 North Texas sites.
The transaction concluded Jan. 20 and terms were not disclosed.
The 51 sites, all of which... [view full] |
| | Charlotte, N.C., January 26, 2012 -- MillerCoors, NASCAR and Penske Racing have jointly agreed to multi-year partnership extensions for the brewer's two biggest brands.
In addition, MillerCoors has alliances with seven tracks that host NASCAR races.
Coors Light is extending its... [view full] |
| | Downers Grove, Ill., January 26, 2012 --Ball Park has announced the launch of a new national advertising and 360° marketing campaign, Men. Easier Fed Than Understood, a campaign that celebrates the guys in women’s lives while calling attention to the... [view full] |
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